Start a Blog
Business Blogging provides a simple yet effective means of communicating with your clients and potential customers – more recently though, blogs now also provide an integral role in the creation of your social media presence.
Twitter, Facebook and LinkedIn are major networking sites that allow blog content to appear. So you may only ‘write’ your content once, but at the touch of a button you can automatically have it published on multiple networks.
Here’s why blogging and social media is important for your business:
Connect with your customers: Your customers are on Facebook and Twitter; get in front of them and converse with them in their space. You can address questions or complaints quickly and openly.
Build your brand: Social media is open and transparent – and shows off the human side of your business. Your customers – and even future employees – get to see what you’re all about.
Keep your finger on the pulse: Social media tools allow you to monitor conversations about your brand, your products, your industry and your competition; and react accordingly.
Part of your SEO strategy: Influence how and where your business is discovered via search as social content can boost links to website content, improving search traffic.
Take on the Goliaths: In social media size doesn’t matter so much; engaging with your community does. Social media tools are not only accessible to any business at low cost, they’re also new – so we’re all learning, even the biggest businesses.
Increase media coverage: A presence in social media will help get you noticed (hopefully for the right reasons) organically, rather than ‘pushing’ your PR.
A source of great leads: Building a community around your brand through the social web increases lead generation, impacting on sales.
Don’t despair – getting a business blog up and running is really a simple process that we can guide you through.
Visit BusinessBlogging.co.nz to preview the exciting styles we have available for your company blog >>>