Blog
Blog tips: Why blog?
There are lots of valid reasons why you should have a business blog, including: to keep learning share your knowledge be a thought leader generate awareness in the market of your products/services/your personal brand get to know other thought leaders in the space obtain feedback from your audience (readers, customers, etc.) on new products and services make sure your blog appears for specific terms on organic search to gain on the ‘big guys’ hopefully good things happen as a result Search Engine Optimization your competitors are doing...
read moreBlog Tips: Blog resources
Looking for more information, tips and advice about blogging? Check out these blog and book resources: Blogs about blogging There are lots of informative blogs about blogging, written by experienced and savvy bloggers - here is a selection: Problogger This site is dedicated to helping bloggers learn the skills of blogging, share their own experiences and promote the blogging medium. Started in September 2004 because Darren Rowse, a full time Blogger, wanted to keep a record of what he was learning about blogging for money. Since then he’s...
read more7 reasons why your business should be leveraging social media
Social media isn’t a fad – Twitter boasts six million unique monthly visitors, Facebook has 300 million users, 80 percent of employers use Linkedin as a primary tool to find employees, in January alone internet viewers viewed 14.8 billion YouTube videos. In fact, Social Media has overtaken p*rn as the number one activity on the Web. Here’s why social media is important for your business: Connect with your customers: Your customers are on Facebook and Twitter; get in front of them and converse with them in their space. You can...
read moreIntroduction to Social Media Course for Business
A practical introduction to using social media marketing – Twitter, Facebook, Linkedin and more to connect, and engage with your customers – and convert potential customers – and learn of opportunities to build community and brand awareness. Where: Auckland (Ellerslie), – Half Day (9am-1pm), When: January 2010 Cost: $249+GST (or pay only $197+GST when you book and pay for both half days – $394+GST total for both mornings) To secure your place: email Fiona@socialmediathink.com and we’ll send you payment options...
read moreBlogging for Business Course
Blogs are an essential communication, branding and marketing channel for the business of today. Practical steps to build, manage and leverage your own business blog. Where: Auckland (Ellerslie) – Half Day 9am-1pm When: 1st December 2009 Cost: $249+GST (or pay only $197+GST when you book and pay for both half days – $394+GST total for both mornings) To secure your place: email Fiona@socialmediathink.com and we’ll send you payment options (direct credit / credit card / cheque). Upon payment, you’ll receive confirmation...
read moreIntroduction to social media and blogging for business
Introduction to social media and blogging for business You’ve probably heard about Twitter, Facebook and LinkedIn (and lots of others!) and business blogging. You might be wondering what all the fuss is about – and you may have already dabbled with social media. This full day course will answer the ‘why is social media important to my business’ and address the ‘how do I get started and use social media in my business’ and the ‘how do I manage it’ – in a very practical, hands-on, friendly, and supportive environment. This...
read moreTwitter: 10 tips to get started on twitter for business
Own your name If you only do one thing, then this is it – join twitter and grab your name and/or your business name before they’re snapped up. Learn from others Find a couple of people you admire, and follow them and see what and how they’re tweeting. Be strategic Decide on the purpose of your tweeting; is it to build followers, be an information conduit, search what customers are saying about your brand or attract people to your blog or something else? In saying this, twitter is still quite fluid as we all discover the possibilities...
read moreBlog tips: 10 ways to boost your blog readership
From the team at TypePad 1. Create descriptive post titles Many potential readers will discover your blog through a web search or a feed aggregator, where only the title of your post appears; therefore, creating a descriptive post title is very important. While “Blue Turtle Sonata” might be a fun title for a song, it might not encourage potential readers to click through to your post. 2. Post regularly. Whether you post once a week or once a day, posting on a regular basis will keep your blog readers coming back. If you let weeks...
read moreBlog tips: 10 tips for writing good blog posts
based on tips provided from the TypePad team 1. DO write about what matters to you. This is the first commandment of blogging. The most successful blogs are written by people who are passionate about their subject matter. When you write about topics that excite you, your writing will communicate a sense of energy that will attract like-minded readers. You’ll also be more likely to keep on blogging, and won’t abandon your blog after a few days or weeks. 2. DON’T take a too-formal tone. Blogging is a more informal medium than print, and...
read moreBlog tips: 10 tips to getting started
Here are some tips to help you begin your blogging journey (from flokka.com) 1. Choose your blog name Choose a catchy, relevant and memorable name. Likewise, write catchy post titles to attract readers. 2. Determine your topic What’s your blog about? Is it about your personal business journey (like a diary) or is it a way of educating people about your products/services? Then write a brief, concise description of your blog on your blog profile page that will attract readers to read (and even subscribe to) your blog. 3. Determine your blog...
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