7 reasons why your business should be leveraging social media

Posted by Fiona Powell on Oct 28, 2009 in featured, Social Media | 1 comment

Social media isn’t a fad – Twitter boasts six million unique monthly visitors, Facebook has 300 million users, 80 percent of employers use Linkedin as a primary tool to find employees, in January alone internet viewers viewed 14.8 billion YouTube videos. In fact, Social Media has overtaken p*rn as the number one activity on the Web.

Here’s why social media is important for your business:

Connect with your customers: Your customers are on Facebook and Twitter; get in front of them and converse with them in their space. You can address questions or complaints quickly and openly.

Build your brand: Social media is open and transparent – and shows off the human side of your business. Your customers – and even future employees – get to see what you’re all about.

Keep your finger on the pulse: Social media tools allow you to monitor conversations about your brand, your products, your industry and your competition; and react accordingly.

Part of your SEO strategy: Influence how and where your business is discovered via search as social content can boost links to website content, improving search traffic.

Take on the Goliaths: In social media size doesn’t matter so much; engaging with your community does. Social media tools are not only accessible to any business at low cost, they’re also new – so we’re all learning, even the biggest businesses.

Increase media coverage: A presence in social media will help get you noticed (hopefully for the right reasons) organically, rather than ‘pushing’ your PR.

A source of great leads: Building a community around your brand through the social web increases lead generation, impacting on sales.

Want to know how? Check out our “Introduction to Social Media and Blogs for Business Course” held on 16^th November in Auckland – more details here.