Introduction to social media and blogging for business
Introduction to social media and blogging for business
You’ve probably heard about Twitter, Facebook and LinkedIn (and lots of others!) and business blogging. You might be wondering what all the fuss is about – and you may have already dabbled with social media.
This full day course will answer the ‘why is social media important to my business’ and address the ‘how do I get started and use social media in my business’ and the ‘how do I manage it’ – in a very practical, hands-on, friendly, and supportive environment.
This course is aimed at people investigating and implementing social media and blogging for business purposes; including small business owners and entrepreneurs but will also suit personal users interested in knowing more about social media.
Participants need to have basic computer knowledge.
Learning outcomes:
By the end of this course participants will:
- Have an overview of how social media (particularly – but not limited to – Twitter, Linkedin and Facebook) is being used by companies
- An understanding of what social media is (and isn’t),and what you want out of it (web site traffic, sales leads, engaged customers, brand advocates etc)
- How to set up and edit a Facebook fan page
- How to create a Facebook ad to target specific customers
- Used twitter tools to take part in the conversation
- How to monitor your brand or business (and competition) through Twitter
- Have tools and tips to manage and measure twitter effectively
- How to create your profile on LinkedIn and build your brand
- Have an overview of business blogs and how they’re used by companies
- Learn the blog widgets and tools and marketing to make your blog fly
- How to create and manage your blog content
- A game plan to manage and measure social media in your business
- A step by step plan to implement social media
(Note: course is a practical ‘hands-on’, computer based courses – you put your learning into practice straight away using an internet enabled PC. Numbers are limited as we hold the course in a computer lab)
Dates and Locations and Booking Info:
Where: Auckland, (Ellerslie)
Date: Full day. (9am – 4.30pm) January 2010
Morning and afternoon tea provided. There is a cafe on-site (and others nearby) for lunch.
Cost:
Registration: $397 +GST
To request an invoice and pay by direct credit please email: Fiona@socialmediathink.com
To pay via credit card OR Paypal click the paynow button.