Blog tips: Why blog?

There are lots of valid reasons why you should have a business blog, including:

to keep learning
share your knowledge
be a thought leader
generate awareness in the market of your products/services/your personal brand
get to know other thought leaders in the space
obtain feedback from your audience (readers, customers, etc.) on new products and services
make sure your blog appears for specific terms on organic search
to gain on the ‘big guys’
hopefully good things happen as a result
Search Engine Optimization
your competitors are doing it
your customers want it
your employees read it
create and manage your company perception
increase personal value; a way to self-brand
it demonstrates to your customers and users that you are capable of adapting and that you are willing to try new things
it represents a form of transparency that many companies do not have when it comes to their communications
allows a customer to provide feedback that others can also read and submit additional comments.
to express your opinion