Social media isn’t a fad – Twitter boasts six million unique monthly visitors, Facebook has 300 million users, 80 percent of employers use Linkedin as a primary tool to find employees, in January alone internet viewers viewed 14.8 billion YouTube videos. In fact, Social Media has overtaken p*rn as the number one activity on the Web. Here’s why social media is important for your business: Connect with your customers: Your customers are on Facebook and Twitter; get in front of them and converse with them in their space. You can address questions or complaints quickly and openly. Build your...

A practical introduction to using social media marketing – Twitter, Facebook, Linkedin and more to connect, and engage with your customers – and convert potential customers – and learn of opportunities to build community and brand awareness. Where: Auckland (Ellerslie), – Half Day (9am-1pm), When: January 2010 Cost: $249+GST (or pay only $197+GST when you book and pay for both half days – $394+GST total for both mornings) To secure your place: email Fiona@socialmediathink.com and we’ll send you payment options (direct credit / credit card / cheque). Upon payment,...

Blogs are an essential communication, branding and marketing channel for the business of today. Practical steps to build, manage and leverage your own business blog. Where: Auckland (Ellerslie) – Half Day 9am-1pm When: 1st December 2009 Cost: $249+GST (or pay only $197+GST when you book and pay for both half days – $394+GST total for both mornings) To secure your place: email Fiona@socialmediathink.com and we’ll send you payment options (direct credit / credit card / cheque). Upon payment, you’ll receive confirmation and an enrolment pack.  Join us for this practical and...

Introduction to social media and blogging for business You’ve probably heard about Twitter, Facebook and LinkedIn (and lots of others!) and business blogging. You might be wondering what all the fuss is about – and you may have already dabbled with social media. This full day course will answer the ‘why is social media important to my business’ and address the ‘how do I get started and use social media in my business’ and the ‘how do I manage it’ – in a very practical, hands-on, friendly, and supportive environment. This course is aimed at people investigating and implementing social...

Own your name If you only do one thing, then this is it – join twitter and grab your name and/or your business name before they’re snapped up. Learn from others Find a couple of people you admire, and follow them and see what and how they’re tweeting. Be strategic Decide on the purpose of your tweeting; is it to build followers, be an information conduit, search what customers are saying about your brand or attract people to your blog or something else? In saying this, twitter is still quite fluid as we all discover the possibilities and potential. Manage your tweeting Download tweetdeck or...

From the team at TypePad 1.  Create descriptive post titles Many potential readers will discover your blog through a web search or a feed aggregator, where only the title of your post appears; therefore, creating a descriptive post title is very important. While “Blue Turtle Sonata” might be a fun title for a song, it might not encourage potential readers to click through to your post. 2.  Post regularly. Whether you post once a week or once a day, posting on a regular basis will keep your blog readers coming back. If you let weeks pass between postings, you risk losing readers. Most blog...